Privacy policy

We take data protection seriously

Protecting your privacy when processing personal data is important to us. When you visit our website, our web server automatically stores the IP address of your Internet service provider, the website from which you are visiting us, the websites you are visiting on our website and the date and duration of your visit. This information is absolutely necessary for the technical transmission of the website and the secure server operation. A personalized evaluation of this data does not take place.

If you send us data using the contact form, this data will be saved on our servers as part of the data backup. Your data will only be used by us to process your request. Your data will be treated confidentially. It will not be passed on to third parties.

Responsible Body

The body responsible in accordance with Art. 4 para. 7 EU General Data Protection Regulation (GDPR) is: 

Schattdecor SE
Walter-Schatt-Allee 1-3
83101 Thansau, Germany


(see our Imprint)

Personal Data

Personal data is data about yourself e.g., your name, address and email address. You do not have to disclose any personal data in order to visit our website. In some cases, we need your name and address as well as further information in order to be able to offer you the desired service.

The same applies if we supply you with informational material upon request or if we answer your inquiries. In these cases, we will always point this out to you. In addition, we only save the data that you have transmitted to us automatically or voluntarily.

When you use one of our services, we usually only collect the data that is necessary to be able to offer you our service. We may ask you for further information, but this on a voluntary basis. Whenever we process personal data, we do this in order to be able to offer you our services or to pursue our commercial goals.

Based on Article 13(1) and (2) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27.04.2016 (hereinafter: GDPR), we inform you that:

1. the manager of your personal data is SCHATTDECOR SE, WALTER-SCHATT-ALLEE 1-3 D-83101 THANSAU.

2. the data controller has appointed a data protection officer in the person of Mathias Praxl, who will provide information about the processing of your personal data. Please send all information to the e-mail address of the data protection officer:

3. your personal data will be processed to respond to your request on the basis of your consent (Article 6(1)(a) of the GDPR).

4. your personal data will be forwarded to the hosting company to enable you to send your request.

5. your personal data will not be transferred to countries outside the European Union.

6. your personal data will be processed until you withdraw your consent.

7. you have the right to access your data and the right to rectification, erasure and restriction of processing, as well as the right to data portability and the right to withdraw consent at any time without affecting the lawfulness of the processing carried out on the basis of consent before its withdrawal.

8. the provision of your personal data is voluntary.

9. if you believe that the processing of your personal data violates the law, you have the right to lodge a complaint with a data protection authority. The Bavarian State Office for Data Protection Supervision is responsible for us.

10. your data will not be processed using automated procedures or profiling.

Automatically saved non-personal data

When you visit our website, we save certain information for administrative and technical reasons. These are: the type and version of the browser used, the date and time of access and the IP address.
This data is anonymized and only used for statistical purposes or to improve our internet and online services.
This anonymized data is stored – separately from personal data – on secure systems and cannot be assigned to any individual. This means that your personal data remains protected at all times. 


When you visit our website, we may save information on your computer in the form of cookies. Cookies are small files that are transferred from an internet server to your browser and saved on your hard drive. The legal basis for the use of cookies is Article 6 Paragraph 1 lit. f GDPR.

Only the internet protocol address is saved – no other personal data. This information, which is stored in the cookies, enables you to be automatically recognized the next time you visit our website, making it easier for you to use it.

Of course, you can also visit our website without accepting cookies. If you do not want your computer to be recognized the next time you visit, you can reject the use of cookies by changing the settings in your browser to "reject cookies". The respective procedure can be found in the operating instructions for your respective browser. If you reject the use of cookies, however, there may be restrictions in the use of some areas of our website.  

Usercentrics Consent Management Platform

We use the Usercentrics Consent Management Platform to fulfill the legal obligation in accordance with Article 7 Paragraph 1 GDPR. The operator is Usercentrics GmbH, Rosental 4, 80331 Munich, Germany. Usercentrics Consent Management Platform collects log file data, user agent (device, browser type, browser language, browser version, resolution) and consent data (consent yes/no, time stamp, data volume, data attributes, controller ID, processor ID, consent ID) via JavaScript. This JavaScript enables Usercentrics GmbH to inform users about certain tags and web technologies on our website and to obtain, manage and document their consent. The legal basis for the processing of the data is Article 6 Paragraph 1 Letter c) GDPR, as we are legally obliged to provide evidence of consent (in accordance with Article 7 Paragraph 1 GDPR). The aim is to know the preferences of our users and to implement them accordingly and to document them in a legally secure manner. The data will be deleted as soon as they are no longer required for our logging and there are no statutory retention requirements.

You can permanently prevent the execution of JavaScript at any time by making the appropriate settings in your browser, which would also prevent Usercentrics from executing the JavaScript. Further information on the subject of data protection at Usercentrics can be found at: Usercentrics privacy policy.

Google Tag Manager

This website uses Google Tag Manager. Tag Manager does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager. Google's data protection information on this tool can be found here:

Google Analytics with Anonymization Function

We use Google Analytics, a web analysis service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as "Google" on our website. Google Analytics uses cookies, which are stored on your computer and thus enable an analysis of website usage.

The information generated by these cookies, such as the time, place and frequency of your website visit including your IP address, is transmitted to Google in the USA and stored there.

We use Google Analytics on our website with the addition anonymizeIp=true. In this case, your IP address will already be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and thereby anonymized.

Google will use this information to evaluate your use of our site, compile reports on website activity for us, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties if this is required by law or if third parties process this data on behalf of Google.

According to its own information, Google will under no circumstances associate your IP address with other Google data. You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent.

Furthermore, Google offers a deactivation add-on for the most common browsers, which gives you more control over which data Google collects on the websites you have visited. The add-on informs the JavaScript (ga.js) of Google Analytics that no information about the website visit should be transmitted to Google Analytics. However, the deactivation add-on for browsers from Google Analytics does not prevent information from being transmitted to us or to other web analysis services that we may use. Further information on installing the browser add-on is available from the following link:

If you have agreed that your web and app browser history will be linked to your Google account by Google and that information from your Google account will be used to personalize ads, Google will use your data together with Google Analytics data to compile target group lists for Create cross-device remarketing. For this purpose, Google Analytics first records your Google-authenticated ID on our website, which is linked to your Google account (i.e., personal data). Google Analytics will then temporarily link your ID to your Google Analytics data in order to optimize our target groups.

If you do not agree to this, you can turn this off by making the appropriate settings in the "My Account" area of ​​your Google account.

Google Analytics Remarketing

This website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google Ads and Google DoubleClick. In this way, interest-based, personalized advertising messages that are based on your previous usage and surfing behavior on an end device (e.g. mobile phone) adapted to you can also be displayed on another of your end devices (e.g., tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every end device on which you log in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising; follow this link:

The collected data is summarized in your Google account exclusively on the basis of your consent, which you can give to Google or withdraw (Art. 6 Paragraph 1 lit. a GDPR). In the case of data collection processes that are not merged in your Google account (e.g., because you do not have a Google account or have objected to the merging), the collection of the data is based on Art. 6 Paragraph 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of the website visitors for  advertising purposes.

Further information and the data protection provisions can be found in Google's privacy policy at:

Google Ads and Google Conversion-Tracking

This website uses Google Ads. Google Ads is an online  advertising program from Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use so-called conversion tracking as part of Google Ads. If you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page.

Each Google Ads customer receives a different cookie. The cookies cannot be tracked through the websites of Google Ads customers. The information obtained using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of "conversion cookies" and the use of this tracking tool are based on Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and  advertising. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time. 6 Paragraph 1 lit. a GDPR; the consent can be revoked at any time.

More information on Google Ads and Google Conversion Tracking in Google's privacy policy can be found here:

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

Facebook Pixel

This website uses the Facebook visitor action pixel to measure conversion. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected will also be transferred to the USA and other third countries.

In this way, the behavior of the page visitors can be tracked after they have been forwarded to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads for statistical and market research purposes are evaluated and future advertising measures are optimized.

The data collected are anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data are stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own  advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data.

The use of Facebook pixels is based on Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in effective  advertising measures, including social media. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time. 6 Paragraph 1 lit. a GDPR; the consent can be revoked at any time.

Further information on protecting your privacy in Facebook's data protection information can be found here:


You can also deactivate the remarketing function "Custom Audiences" in the settings for advertizements under To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital advertising Alliance:

Social media plug-ins

Instagram functions are incorporated on our site. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged in to your Instagram account you can link the content of our website to your Instagram profile by clicking the Instagram button. As a result, Instagram can link information about your visit to our site to your user account. Please note that as the website operator we do not know what data is transferred to Instagram or how it is used by Instagram.

More information can be found in Instagram’s privacy policy at:

Our website also uses plug-ins for YouTube, which is run by Google. The page operator is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages that features a YouTube plug-in, a connection is established with YouTube servers. The YouTube server is then notified of which of our pages you have visited.

If you are logged in to your YouTube account, YouTube is able to directly assign your Internet surfing behavior to your personal profile. You can prevent this by logging out of your YouTube account.

Further information on how YouTube handles user data can be found in YouTube’s privacy guidelines at:


We incorporate our trend books (e-paper) on our website using (“Yumpu”), a service offered by i-magazine AG. When you open online magazines on our website, a connection is established with Yumpu servers in Switzerland. Accessing the online magazines requires Yumpu to receive the user’s IP address, as without the IP address the content cannot usually be sent to your browser.

Further information on Yumpu can be found in the data protection statement of i-magazine AG:

LinkedIn Insight Tag und Conversion Tracking

On our website we use the LinkedIn Insight Tag, provided by the LinkedIn Corporation, 1000 W. Maude Avenue Sunnyvale, CA 94085 USA. Controller for processing the data of subjects living in the European Union (EU), the European Economic Area (EEA) and in Switzerland:

LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.

The LinkedIn Insight Tag generates a LinkedIn “browser cookie” that collects the following data: IP address, timestamp, page activities, demographic data from LinkedIn, if the user is an active LinkedIn member. This technology enables us to monitor the performance of our ads and read information regarding user interaction on our websites. The LinkedIn Insight Tag is embedded on our websites in order to connect to the LinkedIn Server if and when you visit our sites and are logged into your LinkedIn Account while doing so.

Purposes for which the data is processed: We process your data in order to evaluate campaigns and collect information about users who might have reached our websites via our LinkedIn campaigns. This allows the effectiveness of LinkedIn ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The use of the LinkedIn Insight Tag is based on Art. 6 Paragraph 1 lit. f GDPR. The website operator has a legitimate interest in effective  advertising measures, including social media. If a corresponding consent has been requested (e.g., consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a GDPR; the consent can be revoked at any time. 6 Paragraph 1 lit. a GDPR; the consent can be revoked at any time.

Your data is stored for as long as it is needed for the respective purpose (evaluation and optimization of campaigns) and/or as long as you haven’t objected to the storage of your data or revoked your consent.

The collected data is encrypted. Find more information here. Have a look at LinkedIn’s privacy policy and the LinkedIn Opt-Out.

LinkedIn Lead Form

If you fill in a so-called lead form on the website of LinkedIn, we process your personal data to be able to provide the requested information to you. As far as you have given your consent, we transfer your given data from the lead form into our customer database (CRM-system). If necessary, we will connect the information of the lead form with your already existing data, to be able to sumbit an offer according to your interests.

As far as you have consented to this, you can revoke the appropriate usage any time.

Your may revoke the usage of your data

1. regarding LinkedIn within 90 days here,

2. at Schattdecor any time by Mail at

Newsletter of Schattdecor SE

We inform you about the contents of our newsletter registration, shipping and statistical evaluation procedures as well as your right of objection with the following information. By subscribing to our newsletter you agree to the receipt and procedures described:

Content of the newsletter

We send newsletters, e-mails and other electronic communications (hereinafter referred to as "newsletters") only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. Otherwise, our newsletters contain information about our products/services, promotions, special offers and us.

In order to subscribe to our newsletters, it is generally sufficient to enter your e-mail address. For the personalization of the newsletter, we ask you to provide your salutation in addition to your first and last name. This data is only collected on a voluntary basis.

Double-opt-in procedure

The registration to our newsletter takes place in general in a so-called Double-Opt-In procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.

The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes storing the login and confirmation times as well as the IP address. Likewise the changes of your data stored with the dispatch service provider are logged.

Deletion and restriction of processing

We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to provide evidence of prior consent. The processing of these data is limited to the purpose of a possible defense against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an objection, we reserve the right to store the e-mail address solely for this purpose in a blocklist.

The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure sending system.

Information on legal bases

The sending of the newsletter is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing. Insofar as we engage a service provider for sending e-mails, this is done on the basis of our legitimate interests. The registration procedure is recorded on the basis of our legitimate interests for the purpose of demonstrating that it has been conducted in accordance with the law.

Statistical analysis

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.

This information is used for the technical improvement of our newsletter on the basis of technical data or target groups and their reading behaviour on the basis of their retrieval points (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are opened, when they are opened and which links are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles until the profiles are deleted. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The measurement of opening rates and click rates as well as the storage of the measurement results in the profiles of the users and their further processing are based on the consent of the users.

A separate objection to the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled or objected to. In this case, the stored profile information will be deleted.

  • Processed data types: Inventory data, Contact data, Meta/communication data, Usage data
  • Data subjects: Subscribers/Recipients of the newsletter
  • Purposes of Processing: Direct marketing by e-mail
  • Legal Basis: Consent (Article 6 (1) (a) EU-GDPR), Legitimate Interests (Article 6 (1) (f) EU-GDPR).
  • Opt-Out: You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Service provider being used

Our service provider, Mailingwork GmbH, Birkenweg 7, 09569 Oederan (“Mailingwork”) sends our newsletter to your email address on our behalf. Mailingwork stores the email addresses of our newsletter recipients on their servers in Germany on our behalf.

Mailingwork uses this information for the purpose of sending and evaluating newsletters on our behalf. For this purpose, we entered into a data processing agreement with Mailingwork. By signing this agreement, Mailingwork undertakes to process the subscriber data in compliance with the General Data Protection Regulation (GDPR) and to uphold the rights of all data subjects. 

Mailingwork has assured us that personal data are extensively protected from unauthorized access. Mailingwork is barred from using the data provided by our newsletter subscribers to contact the subscribers itself and is not authorized to transfer the subscriber data to third parties. As a reputable email sending service, Mailingwork is also certified by the Certified Senders Alliance.


We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation and unauthorized access. All of our employees and service providers working for us are obliged to comply with the applicable data protection laws.

Whenever we collect and process personal data, it is encrypted before it is transmitted. This means that your data cannot be misused by third parties. Our security precautions are subject to a constant improvement process and our privacy policies are constantly being revised. Please make sure that you have the latest version.

Affected Rights

Please contact us at any time if you would like to find out which personal data about you we have stored or if you want to have them corrected or deleted. You also have the right to restrict processing (Art. 18 GDPR), the right to object to processing (Art. 21 GDPR) and the right to data portability (Art. 20 GDPR).

In these cases, please contact us directly.

Changes to this privacy policy

We reserve the right to change our privacy policies if this should be necessary due to new technologies. Please make sure that you have the latest version. If fundamental changes are made to this privacy policy, we will announce them on our website.

Any person concerned can contact our data protection officer directly with any questions or suggestions regarding data protection.

Schattdecor SE's data protection officer is:

Mathias Praxl

Data Privacy Officer
Walter-Schatt-Allee 1-3
D-83101 Thansau
Tel. +49 8031-275 235

If our data protection officer is unable to answer your request to your satisfaction, you always have the right to lodge a complaint with the data protection supervisory authority responsible for your federal state.